Who are your readers? What blogs do they go to? What are their interests? This portion can take a lot of time on Google scavenging for blogs and other sites where fans that like work similar to yours congregate. Find those places and schedule blog tours where possible, or simply see if you can get a single mention or review from an individual site. Read review guidelines carefully, since every site is different, but don’t count out even the smallest option. Every bit helps.
Don’t be afraid to ask your favorite blog to let you write a guest post or give an interview. Everyone is always looking for content, and a straight-up book review isn’t the only way to get new readers interested. Get your name out there. Often if you do write a post or interview, you’ll be able to include your bio and links that can help lead people to your work.
Keep a running list of people who review your work. When the next book comes along, contact them. If they gave your first book a 5 star rating and review, chances are they’ll like your next book too, and they’ll probably be thrilled to get a first look at it. Remember, new readers on your second book means news readers on the first too.
FREE Days and Giveaways
See our previous blog on this topic, but the lowdown is if you offer your book for FREE here and there, more people will read it, and more readers means more reviews, which in turn can lead to more general sales.
You need a social presence. Be the places where you can best monitor and interact with your audience. For some that’s your own website, Goodreads, a Facebook Fanpage, Twitter, Tumblr—the list goes on, and if you can do them all…do it! The more chance you have of people discovering you, the more chance you have of getting new readers who will love your work and want to tell others about it.