Social media is everywhere these days, and we’re constantly told, “It really IS necessary!”
As authors, words are our chosen conduit for expression. We devote enormous amounts of time and energy to it, we craft and we mold, chipping away until we agonizingly send our ‘darlings’ into the world, but the world
Publishers today require more of their writers—platforms, forums, followers, networking, and the list goes on. Why? Partially because the digital age has made self-publishing easier than ever. Today’s readers have more choices than ever, which makes finding your book akin to finding the proverbial needle. So in publishing houses of all sizes, they require a…presence before they even consider representing your work.
Facebook…Twitter…Pinterest…Google+…sound familiar? It can be overwhelming. Setting up profiles, what content to add, getting followers?! ARGHHHH!!!!
While I would agree that such profiles can be helpful and can generate word of mouth for your books, finding a balance is the challenge. Spending too much time on all these sites takes you away from what you should be doing…writing your next book!
Indulging in repetitive self-promotion will quickly get you ignored or even BLOCKED. I suggest a few simple things:
1. Concentrate on ONLY one or two sites, making scheduled and relevant updates weekly or even monthly.
2. Share things with your audience besides your product.
3. Social means just that—you MUST remember that this is a PUBLIC forum. Ranting, raving, or responding to negative feedback cannot happen!
4. Breathe deeply and let it go.
The technology is here to stay, folks. While we may not all embrace it, it’s a tool like any other. How you use it and how often is up to you.
About James Hellvig
Jim Hellvig is a former soldier, police officer, and lifelong martial artist. Humor, new experiences, and living with passion are what he and his honey work hard to achieve every day! He loves reading, teaching, and spending time with his family. His series and now published novel Amazing Grace was first made available on BigWorldNetwork.com, and is available for purchase now. Read or listen to the series FREE here.