Facebook pages and (occasionally) ads allow authors, whether mainstream, indie, or self-published, to connect with readers on the social network they use most. Here are a few tips to help increase engagement on Facebook and ultimately sell more books.
LIKES on Facebook can come from anywhere, but true engagement that leads to sales is about good content. Your fans are unique. What are they interested in? Sneak peeks? Reviews? Author or Character interviews? Information a reader finds useful, such as discounts or book recommendations, can also garner interest, or even the occasional silly post. Ideally the content should be relevant or entertaining enough to encourage your fans to share with friends, getting your name in front of more potential readers. Once you’ve chosen the best topics for your fans, vary your posts between subjects to keep the content fresh.
Finding the right balance in update frequency can be tricky. You need to have a consistent presence so that fans interact with your page rather than simply LIKE it, but without oversaturating them with content. Every other day, or 2-4 times a week, is best.
More important than the content you provide for fans and how they respond to it is how you continue to engage in the conversation when people post on your Timeline. Fans who comment on the pages they LIKE want to hear back; they want to be engaged and know you are listening. Timeliness is also important, because a prompt response shows you care about your readers and their comments. Responding to happy and dissatisfied readers alike helps build trust and loyalty to your author platform.
The first thing a new fan sees when they visit your page is the large banner image provided by Facebook’s Timeline. This allows you to showcase your books with beautiful imagery right at the forefront of engagement. You can also display upcoming book releases and reinforce your platform for readers. Images are also important with individual posts the same way an image aids in bringing in traffic to a blog. This is also true for ad images. Most people aren’t coming to Facebook to view ads, so if you use Facebook ads make sure they stand out and inspire a call to action.
This is the digital age of publishing. Readers find content online more often than they do in the bookstore; and social media, whether Facebook, Twitter, or community sites, are where readers go to engage with each other and YOU about the books they enjoy. Whatever you post about, and however else you might use Facebook, engagement is always key, because LIKING a page doesn’t mean a reader is going to buy a book—engagement that keeps them coming back to your page again and again can.
Don’t forget to LIKE the BigWorldNetwork.com page!